Raving fans are customers who are so over the moon with your business and service you provide that they will not only tell all their friends and colleagues about you but, actually bring them to you and help you make sales to them.
It’s a frightening fact of business life that we spend six times as much money attempting to attract new customers to our businesses than we do to up-sell, on-sell and generally over service our existing customers. Another frightening fact…68% of customers who stop buying from an organisation do so simply because of a perceived indifference. The business actually didn’t do anything wrong, the customer just thought the organisation didn’t care enough!
Would you like your customers to shout your name from rooftops telling people why, if they’re not dealing with you, they’re missing out on something awesome!
Here are some simple tips that you can introduce in your business today. They will help you keep your customers coming back, bringing their friends with them.
• Send them thank you cards
• Sell them everything they need to gain maximum benefit from the purchase
• Use their name frequently
• Call them up just to make sure everything is going well
• Call them up when something new arrives in stock that you know they would like
• Follow up & follow up again
• Under promise and over deliver
• Keep in touch often
• Use Critical Non-Essentials
Try to implement just a few of these tips. As the business owner you must lead by example as your team does everything you do. If you care for your customers, your customers will care for you and help you to grow your business. It is a simple as that.
