June 7, 2017

Digital Marketing Apprentice

Are you looking to employ a Digital Marketing Apprentice? The marketing landscape has changed more in the last 10 years then it did in the previous 50. The introduction of the internet, social media, smart phones and email has resulted in huge potential for businesses of all sizes. However, it has also left many business owners confused and overwhelmed. Digital Marketing can include Email marketing Social media Blogging Website updates SEO (Search Engine Optimisation) PPC (Pay-Per-Click) advertising Landing pages Competitor research Survey/Data collection Each of these areas can have a huge impact on a business’s success, when done in the […]
May 24, 2017

Refining your marketing

Review, tweak and repeat One of the most important parts of any marketing process is the review. Understanding what has and hasn’t worked is vital to the ongoing success of any marketing plans. Without logical data to back up the feelings we have about the marketing activity we will never know what to work on next. Getting a return on investment is sometimes more about learning from our past than looking to the future. I understand market places change along with products and services changing but there is still a lot to learn from the past. Review the process – […]
April 6, 2017

Building A Process for Success

Selling can be dependant on a number of different variables. One of these is the process a sales person goes through each time they conduct a sales call or meeting. Developing a sales process that you follow every time can eliminate some variables, which in turn will improve your conversion rate. The key to success is to follow the same process every time with every sales person. This consistency will then allow you to measure which steps do and which don’t work. Build the process – The first stage is to build the process. White boards and flip charts are […]
March 6, 2017

Best practice for follow up calls

Following Up Means Sales Are Up The follow up call is one of the most important elements to any sale however we find more commonly than not that it is one of the most avoided or overlooked activities by business owners and sales personnel. I can almost guarantee if you implement and embrace the follow up process you will make more sales. There are some key elements to the follow up process that when used correctly can improve the conversion rate of any business. The best way to follow up with your customers is by calling them however in some […]