Have you heard of the term ‘from good to great’? Ever wondered what it means? Let’s take a look at the concept of from good to great and how you can implement changes to your ways of working to truly become great.
What does ‘From Good to Great’ mean?
Start by thinking about the organisations you might consider as ‘great.’ For instance, if we consider software companies or mobile phone providers, certain brand names would always feature in a top five list. But how did they get there? They certainly weren’t industry high fliers when they started out. Greatness is achievable.
Going ‘From Good to Great’
Now let’s think about your own business. If you’ve got a good business, what would a great business look like? If you have good cash flow, what would great cash flow look like? If you have a good level of profitability, what would a great level of profitability look like? If you have a good team, what would a great team look like?
They’ll be other similar questions you could apply to your business but the overall theme is to think positively and proactively to identify how your ‘good’ could become ‘great’ and the impact it would have on you. It’s easy to settle for just being good enough, and this holds you back from becoming great.
Goal setting
Goal setting should be a continuous task on your growth journey. If your benchmark is ‘good’, what steps could you take to become ‘great?’ Then, on achieving these, what are the next steps? Look at the companies that have fast growth. Is there anything you can learn from them? Consider company culture too. Are your employees motivated? Do you have a high turnover of staff? If so, do you know why?
Think about the areas of your business which you need to improve and then set individual goals. Continually measure your progress and then set new, but achievable goals.
Remember, the more successful decisions you take, and the more successful aspects you can embed in your business, the more likely you’ll be able to grow it to new heights and develop an industry-known reputation.
If you have any questions or would like to know more about how to take your business from good to great, we’d love to hear from you. Please do get in touch!
