About ActionCOACH

ActionCOACH emerged as an overnight success in 1993 when Actions founder Brad Sugars began conducting seminars and workshops for small to medium business owners throughout Australia and New Zealand. For the first time, these business owners had access to hundreds of amazingly powerful, yet relatively simple and affordable sales, marketing and team building strategies that resulted in dramatic improvements in turnover & profit.
Since that time more than hundreds of thousands of people have attended Action's popular seminars learning what past & present clients can now attest to. Appointing an Action Business Coach can be the single, most effective profit making initiative any business owner can make in their business. Not only is the coaching system powerfully effective, it is also very affordable for most businesses.
Action made the decision to franchise in 1997 after concluding the best way to service the needs of clients globally was to have local coaches spread across the world. As well as being close to their clients the coaches would be better able to relate to them as fellow business owners. Action is now represented in 50 countries around the globe, has more than 1000 Franchisees and is the #1 coaching franchise in the world.

Our Vision: World Abundance through Business Re-Education.

We will work in co-operation with all those who believe they are our competition. We are in the business of Edutainment. We will educate ourselves, our clients and all those with whom we work, while we entertain them & create a fun learning environment. We will educate our clients in world class marketing and business development techniques using audio, video, CD’s, simple workbooks, workshops, seminar formats & other technologies.
Our products & service are of the highest quality, value for money and whether sourced from within or externally will always add the most value and use the latest and most effective training methodologies available. ActionCOACH clients have a desire to let us help them achieve their goals.
Our clients are forward thinking, willing to learn and grow, and willing to work as a team player in the development of an organisation of people. Our clients are selected more on attitude than size and they want to deal with us because we understand people are important, and systems should run a company. We offer the most practical, most applicable and fastest strategies of growth and most importantly because we mean what we say.  

Our Values / Points Of Culture

ActionCOACH is a team of committed, positive and successful people who are always striving to be balanced, integral and honest. We will work within our 14 Points of Culture. to make sure that everyone who touches, or is touched by the ActionCOACH team, will benefit greatly and in some way move closer to becoming the person they want to be or achieve the goals they want to achieve.
1. Commitment
I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company.
2. Ownership
I am truly responsible for my actions and outcomes and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.
3. Integrity
I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potential broken agreements at the first opportunity and I clear up all broken agreements immediately.
4. Excellence
Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never ending improvement and innovation.
5. Communication
I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologize for any upsets first and then look for a solution. I only ever discuss concerns in private with the person involved.
6. Success
I totally focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence and personal confidence. I am a successful person.
7. Education
I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and useable knowledge rather than just theory.
8. Team Work
I am a team player and team leader. I do whatever it takes to stay together and achieve team goals. I focus on co-operation and always come to a resolution, not a compromise. I am flexible in my work and able to change if what I’m doing is not working. I ask for help when I need it and I am compassionate to others who ask me.
9. Balance
I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.
10. Fun
I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.
11. Systems
I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity.
12. Consistency
I am consistent in my actions so my clients and teammates can feel comfortable in dealing with me at all times. I am disciplined in my work so my results, growth and success are consistent.
13. Gratitude
I am a truly grateful person. I say thank you and show appreciation often and in many ways, so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right…
14. Abundance
I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.

What is Business Coaching

In that respect, Business Coaching is very similar to sports coaching. In sports, a coach pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute plays that their competition does not anticipate. Find Out More ..